DoWhatMovesYou is a simple yet powerful campaign by Bacardí that invites people to live life as their true selves. The aim of this project is to create a physical activation that can be translated digitally to interact with passers by and get them to move. This activation is to be central to the theme of music, dance and art that encapsulates movement and brings people together in a fun environment.
The dance/design booth will be set up as the physical activation and can be easily assembled at events such as festivals or functions. Passers by will be able to enter the booth and play whatever genre of music that gets them moving. Lights will be given to the user that will enable them to capture their dance movement through light drawing photography.
The user will then have the option to take their dance design further and see their custom design applied to beer mats, t-shirts and tote bags